Combating Overspeeding to Enhance Road Safety
Context Brief
Running a social media campaign is an effective way to spread awareness in today’s digital age. Through social media, you can reach a vast audience and share your message quickly and efficiently, often at little to no cost in the initial stages.
The goal of this social media campaign is to raise awareness about the dangers of overspeeding and encourage people to drive at safe speeds to minimize road accidents.
The plan involves creating a series of social media posts over 7 days, each featuring a different vehicle commonly found in India.
To make this anti-overspeeding awareness campaign go viral, here’s a well-planned week-long social media strategy:
Crafted Solution
Public awareness campaigns on the dangers of over-speeding:
Social media campaigns and initiatives raise public awareness about the risks and consequences of over-speeding.
Day 1:
Introduce the campaign with an eye-catching “Avoid Overspeeding” logo. This will grab people’s attention and set the tone for the campaign.
Day 2:
Feature the Maruti Zen, an affordable and widely-owned car in India. Using a relatable vehicle will help people connect with the message on a personal level.
Day 3:
Highlight the Maruti Baleno, one of the highest-selling cars in India in 2024. Since many people own and drive this popular model, the message will resonate with a broad audience.
Day 4:
Reinforce the message by featuring the Maruti Baleno again. Repetition will help drive the point home, especially for a car known for its speed.
Day 5:
Use the iconic Ambassador car, which many Indians have fond memories of. This nostalgic touch will capture people’s attention and make the message more impactful.
Day 6:
Feature the Alto, a budget-friendly and fuel-efficient car owned by many. This will appeal to a wide range of car owners, regardless of their economic status.
Day 7:
Combine a car (Santro) and a motorcycle (Hero) in the post. This unexpected pairing will pique people’s curiosity, prompting them to learn more about the campaign’s message.
LOGO DETAIL
FONT – Lato
COLOR – Red, Yellow, Black and White
Duration
1 month
POSTER DETAIL
FONT – Calibri
COLOR – Red, Black and White
POSTER SIZE – A3
Tools Utilised
Adobe Photoshop
Adobe Illustrator
Conclusion
As a designer, I created a logo to raise awareness about the dangers of overspeeding. On the first day of my social media campaign, I introduced this logo to the public, and people started recognizing it. From that point onwards, I made sure to strategically place the logo in every post where it fit naturally.
The reason behind this approach was to make the logo memorable and imprint it in people’s minds. I wanted them to associate the logo’s distinct shape with the message of avoiding excessive speed. My goal was to ensure that whenever someone spotted this logo, they would instantly recall its purpose.
Humans are inherently curious about the stories and narratives behind brands and awareness campaigns. By sharing the backstory of this logo through my social media efforts, I aimed to pique people’s interest and engage them more deeply with the message.
The goal was to make the logo ubiquitous, ensuring that its message resonated with the public and ultimately contributed to promoting safer driving habits. By consistently featuring it across various platforms, posters, and posts, I intended for people to learn about it organically, allowing the logo’s significance to resonate with them over time.